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مختصري درباره اين انتشارات

Emerald was established in 1967 by a group of senior academics who, dissatisfied with the international publishing distribution outlets of the time, formed MCB University Press, an alternative publishing house that focused on niche management disciplines including strategy, change management, and international marketing. In 2001 MCB University Press adopted the name Emerald, The name stemmed from the working title of one of its flagship products (the Electronic Management Research Library Database) Full text. Today, the name reflects a new organizational identity signifying a renewed, high-level commitment to its guiding principles: • Provision of high quality, value for money management content, • Provision of effortless access to that content, continuously improving our service levels to our customers, and • Enabling world-wide distribution for our contributors Emerald (MCB UP Ltd) is an independent publisher. It is not affiliated to, nor does it receive any financial support from any institution. The prices charged guarantee a commitment to publish independent, high value resources to its customers and readers. All articles published by Emerald are independent and free from commercial bias. Through Emerald we are dedicated to providing value-for-money products and services, with maximum benefit to the institutions and companies that have purchased them. This is exemplified year on year through its continuing enhancements and innovations.

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مجله The International Journal of Bank Marketing

107 شماره از اين مجله در وب سايت مجله در دسترس عموم قرار دارد. دسترسي به خلاصه مقالات به صورت مجاني و در صورت تمايل به دريافت متن کامل مقالات و همچنين دريافت خدماتي نظير امکان جستجو و ... بايستي در وب سايت مربوطه ثبت نام نمود. همچنين مي توان جهت ارزيابي خدمات ارايه شده، مدتي به طور آزمايشي عضو وب سايت شد.

مختصري درباره مجله

Unique Attributes The International Journal of Bank Marketing for the financial services sector, aims to present the latest thinking, practice and research findings on issues of current and future concern for financial services marketers worldwide. Each paper submitted to IJBM is subject to a double-blind review process. Topicality Financial institutions sell essential products and services in a fiercely competitive arena, governed by strict codes of practice. Intense market pressures mean they have developed some of the most sophisticated and ingenious marketing strategies ever seen. This journal brings together the experiences of marketers in the field, providing valuable insights into the problem-solving initiatives employed by financial institutions all over the world to win customers-and keep them. Key Benefits By drawing on a wide range of international experience, subscribers to the journal can both keep pace with new developments, and acquire information which will help them develop winning marketing strategies in their own organization. Key Journal Audiences • Marketing personnel in financial institutions • Marketing practitioners in banks • Senior and middle bank management • Teachers, researchers and students of financial services and marketing, and libraries supplying their needs Coverage • Competition from non-banking institutions • Corporate attitudes towards bank services • Corporate banking requirements • Development of marketing audits • Financial service marketing abstracts • Internationalization of bank services • Marketing communications and bank services • Measurement of in-branch customer service • Personal selling and sales professionals • Strategic planning policies • Success of foreign banks